Let’s talk about your SaaS platform.

You can compete like everyone else, or you can play a different game. We call that disruption. It’s how you win.

Hi, I’m Pierce.

I partner with best-in-class companies, those with good missions and great people, to build SaaS products that customers love and trust.

Disrupt The Market

You can compete like everyone else, or you can play a different game. That’s disruption. Disruptive Product Strategy (DPS) goes a step further. DPS gives you an edge in the market by redefining the way the game is played with your product.

That’s what I help companies do: play a different game and tell a different story. It’s how they win.

If you’re a Fortune or fast-growing startup, and need best-in-class product strategy for SaaS, software, smart city environments — or just a hard problem to solve, I’d love to have a conversation. I’ll give you the same playbook companies like Uber, AirBnB, Toms Shoes, and Tesla used to be successful.

Talk soon,

Pierce Brantley Speaking at Conference
Pierce Brantley, Principal

You’re in good company.

Great products start with great questions.

Here are a few of the ones I like the most.


How will we know we’ve been successful?

We’ll use data to benchmark your KPIs, NPS, CSAT, and SUS scores to measure our success. 

What will be our approach?

Product strategy is the intersection between customer demand and business objective. To this end, I will work with your business to create a winning roadmap. Below are some of the ways we can partner together.

KPI Driven Product Workshop

We’ll define success at the beginning so we all have a North Star to follow.


Timeframe: Typically 3-5 Days

  • Define product goals and business outcomes
  • Create mission and value alignment
  • Conduct stakeholder interviews and analysis
  • Gap analysis 
  • Align inter-department goals

Deliverables (1-2 Weeks)

  • Executive Summary
  • Product Charter
  • KPI Document

Customer Analysis 

We define the “job” the customer would hire the product to do for them.

Timeframe: varies (1-5 Weeks)

  • Customer Interviews (Qualitative Research)
  • Customer Surveys (Quantitative Research)
  • Competitive Analysis 
  • Heuristic Analysis (Optional)
  • SUS Benchmark (Optional)

Deliverables (1-2 Weeks)

  • Customer Research Report
  • Benchmarked SUS score
  • Heuristic Analysis Report
  • Presentation of Findings, Key Insights

Product Planning

We great the game plan and scaffolding for a winning product roadmap.

Timeframe: varies (1-2 Months)

  • Roadmap Ideation
  • Feature Planning
  • Resource Planning
  • Kano Analysis (Deep Learning Tool)
  • Feature Hardening & Prioritization

Deliverables

  • Product Roadmap (1-3 Years — Includes Feature Sets & Platforms)
  • Resource Plan
  • Kano Report

Requirement Planning 

We create the detailed business, functional requirements and plan needed for an engineering team to create the product and be successful.

Timeframe: varies on scope

  • Define Minimal Viable Product
  • Design Mapping Workshops
  • Transfer Learnings to Engineering Team

Deliverables (scope dependent)

  • Product Requirements Document
  • Information Architecture
  • Task/ User Flows
  • Feature Prioritization Plan

Product Design (Optional)

We design and prototype the exact way the product will look and interact for each of the platforms on which it will be built.


Timeframe: varies on scope

  • Product Ideation
  • User Interviews (Test Prototypes)

Deliverables (scope dependent)

  • Design Concepts
  • Create High-fidelity Prototypes
  • Transfer Learnings and Assets to Engineers

Product Adoption Plan

We create the Go to Market strategy and engagement metrics needed to know how customers onboard, adopt and engage with the product.

Timeframe: 2-6 Weeks

  • Customer Journey Workshop
  • Pricing Strategy
  • Engagement Modeling
  • On-boarding Planning

Deliverables (scope dependent)

  • Adoption Model
  • Feature Engagement Model
  • Churn / Risk Profiles
  • Success Metrics
  • Platform Suggestions (For collecting user feedback and data)

New Process Workshop

Each department will get a coaching session to clarify what new processes will be needed to help their team be successful in supporting the product(s).

Timeframe: 1 Day Per Department 

  • Process analysis 
  • Measures of Success
  • Timeframe commitments

Deliverables (1 Week)

  • Coaching session with each department head
  • Summary Report

Product Training & Set Up

We’ll teach your teams the value of the product and how to use it. This includes specialized training for Sales, Support, and Marketing. 

Timeframe: 2-3 Days Per Team

  • Lunch and Learns
  • One-on-One Courses and Walkthroughs

Deliverables (2-3 Weeks)

  • Product Training
  • Video Recordings
  • Product Documentation
  • Summary Report

Product Benchmarking

We’ll benchmark the product, once it’s been built and users are engaged, to learn what the best plan of action is to continue success.

Timeframe: 2-3 Weeks

  • User/Customer Surveys
  • Benchmarking

Deliverables (2-3 Weeks)

  • SUS Scores
  • Task Analysis Interviews
  • Presentation of Findings

Ready to get to work?

Kind words from great folks.


Pierce’s work is unparalleled. He’s sensitive to the needs of his clients, endlessly, creative, and unbelievably timely.

— Director

Brantley is a creative genius!

— CEO

Brantley’s ability to communicate my message is without comparison. His creativity and work are exceptional.

— Business Owner